ETourism Case Studies: Management and Marketing Issues
eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions.
Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids.
With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories.
This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.
* Enterprise Rent-a-car
* Lufthansa systems
讀者評論 - 撰寫評論
Roman Egger and Dimitrios Buhalis
Hospitality Roman Egger Dimitrios Buhalis
Intermediaries Dimitrios Buhalis and Roman Egger
Destinations Dimitrios Buhalis and Roman Egger
Transportation Dimitrios Buhalis and Roman Egger
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accommodation agents airlines Amadeus brand Buhalis business model centre CheckEffect Comair Company’s website consumers costs customers database destination management destination management system distribution channels DMCs DMOs e-business e-commerce eBay Egger electronic enables eTourism Expedia Figure Finnair flight future GDSs global guest holiday HolidayCheck hotel chains implementation increase Information technology integrated interactive InterContinental Hotel Group interface intermediaries Internet inventory Key Conclusions Kulula.com Lastminute.com LOVO low-cost low-cost airlines low-cost carriers Lufthansa Systems management system mobile offers Omena Hotels online booking online travel Orbis hotels packages partners Pegasus platform portal promotion Province of Rimini References and Further regional Retrieved revenue management Sallerhof sector service providers Sino Group SMTEs solutions stakeholders strategy suppliers Tanzania tickets tion Tiscover tour operators tourism industry Tourism Management tourism organizations travel agencies Trip@dvice value chain VisitBritain wholesalers Wotif.com