Essentials of Business Communication

封面
Cengage Learning, 2009年1月13日 - 560 頁
This cost-effective textbook/workbook/handbook presents a streamlined approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a four-in-one learning package: (1) authoritative text, (2) practical workbook, (3) self-teaching grammar/mechanics handbook, and (4) premium Web site (www.meguffey.com). Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Eighth Edition of this award-winning favorite features increased coverage of professionalism, employment communication, and communication technology in the workplace.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

關於作者 (2009)

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 40 years. She received a B.A., summa cum laude, from Bowling Green State University; an M.A. from the University of Illinois; and Ph.D. in business and economic education from the University of California, Los Angeles (UCLA). Dr. Guffey has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world's leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication -- both publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

書目資訊

書名Essentials of Business Communication
Business Communication Series
作者Mary Ellen Guffey
版本8
出版者Cengage Learning, 2009
ISBN0324588003, 9780324588002
頁數560 頁
  
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