You Are the Message: Getting What You Want by Being Who You AreCrown, 2012年2月22日 - 256 頁 Learn the secrets of communication that win elections, promotions, and customers, from Roger Ailes, media consultant to Presidents Ronald Reagan and George H.W. Bush, and the founder of Fox News. When you communicate with others, everything that makes you unique comes into play. From your appearance to your voice, from your beliefs to your life experience, you're constantly sending signals about the kind of person you are. All of these signals, such as your facial expressions, your body movements, your vocal pitch, and more, are powerful and important in convincing others of your message. In You Are the Message, Roger Ailes argues that each and every one of us has the tools within us to persuade and influence others. And in this practical, sensible and entertaining book, you'll learn how to present a message so compelling that even your most stubborn detractor will see the merit of your ideas. |
內容
| 1 | |
| 4 | |
TELEVISION CHANGED THE RULES | 15 |
ORGANIC SPEECH | 43 |
THE EYES | 50 |
POOR RECEPTION | 56 |
6 | 63 |
THE MAGIC BULLET | 83 |
12 | 145 |
EVEN HEROES GET SCARED | 160 |
MAKING IT IN GRANDMAS EYES | 174 |
SCORING ON DEFENSE | 185 |
EPILOGUE | 203 |
13 | 218 |
NOTES | 223 |
| 225 | |
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ability agenda answer anxiety asked audience Barry Goldwater become believe Betty White boss camera Candy Lightner charisma clients comfortable committed communication control the atmosphere Discussion and Reflection Eddy Arnold emotion energy example executive eye contact face fear feel Fred funny gestures give a speech goal going humor interesting interview Jack Benny joke journalists laugh lectern Lee Iacocca Liberace likable listen look meeting Mike Douglas Mike Douglas Show Mike Wallace minutes move negative never nonverbal communication Pearl Bailey percent perform person president problems propranolol questions Questions/Exercises for Discussion Reagan rehearsal relax remember reporter reporter's Roger Ailes score situation skills smile someone speak speaker stage fright story style talk tape television tell There's things thought told tough USER'S GUIDE videotape voice walk watch what's women words