The Soap Opera Paradigm: Television Programming and Corporate Priorities

封面
Rowman & Littlefield Publishers, 2004 - 231 頁
The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime time soap operas and reality shows to the nightly news, coverage of political campaigns, and sports programming. Drawing from a wealth of research, James Wittebols shows how programming techniques have changed over time and what roles media concentration and commercial influences have played in these changes. Visit our website for sample chapters!

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內容

Machismo Melodrama and Money
45
Soap Opera Storytelling in News
63
The Shows the Thing
87
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關於作者 (2004)

James H. Wittebols is professor of communication studies at the University of Windsor, Ontario, Canada.

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