Processing Politics: Learning from Television in the Internet AgeUniversity of Chicago Press, 2001 - 231 頁 How often do we hear that Americans are so ignorant about politics that their civic competence is impaired, and that the media are to blame because they do a dismal job of informing the public? Processing Politics shows that average Americans are far smarter than the critics believe. Integrating a broad range of current research on how people learn (from political science, social psychology, communication, physiology, and artificial intelligence), Doris Graber shows that televised presentations—at their best—actually excel at transmitting information and facilitating learning. She critiques current political offerings in terms of their compatibility with our learning capacities and interests, and she considers the obstacles, both economic and political, that affect the content we receive on the air, on cable, or on the Internet. More and more people rely on information from television and the Internet to make important decisions. Processing Politics offers a sound, well-researched defense of these remarkably versatile media, and challenges us to make them work for us in our democracy. |
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actually advertising analysis areas assess attention audiences audiovisual messages average Americans average citizens Avianca behavior brain broadcast cable television campaign candidates chapter Chicago choice civic close-ups CNN effect coders coding cognitive complex content analysis convey coverage crime critics cues discussed dium election emotional ence entertainment example fact focus group formation framing GenXers Graber group members human images impact impeachment important individual information-processing interest Internet interpretation interview journalists Latino levels major mass media meanings memory minutes MSNBC neurons newscasts Newton Minow percent Pew Research Center political information political issues political knowledge politicians presented problems processing questions reason recall reported responses scenes schemas scientists scores situations social sound sources stimuli stories sual symbols Table television programs themes tion Tom Brokaw topics verbal viewers views visual vote voters watching words York