Brewing Battles: A History of American Beer

封面
Algora Publishing, 2008 - 229 頁
Brewing Battles is the comprehensive story of the American brewing industry and its leading figures, from its colonial beginnings to the present. Although today s beer companies have their roots in pre-Prohibition business, historical developments since Repeal have affected industry at large, brewers, and the tastes and habits of beer-drinking consumers as well. Brewing Battles explores the struggle of German immigrant brewers to establish themselves in America, within the context of federal taxation and a growing temperance movement, their losing battle against Prohibition, their rebirth and transformation into a corporate oligarchy, and the determination of home and micro brewers to reassert craft as the raison d etre of brewing. Brewing Battles looks at beer s cultural meaning from the vantage point of the brewers and their goals for market domination. Beer consumption changed over time, beginning with an alcoholic high in the early 19th century and ending with a neo-temperance low in the early 21st. The public places where people drank also changed from colonial ordinaries in peoples homes to the saloon and back to home via the disposable six pack. The book explores this story as brewers fought to create and control these changing patterns of consumption. Drinking alcohol has remained a favored activity in American society and while beer is ubiquitous, our country harbors a persistent ambivalence about drinking. An examination of how the industry prevailed in a sometimes unreceptive environment exemplifies how business helps shape public opinion. Brewing Battles reveals the complicated changes in the economic clout of the industry. Prior to the institution of the income tax in 1913 the liquor industry contributed over 50% of the federal government s internal revenue; 19th century temperance advocates portrayed the liquor industry as King Alcohol. Today their tax contribution is only 1% yet brewing actually has a much more pervasive influence, touching on almost every aspect of modern American life and contributing greatly to the GNP. Brewing Battles is this story.

搜尋書籍內容

內容

INTRODUCTION
1
THE BREWING
23
DRINKERS SALOONS AND BREWERS 18801898
47
WHO WILL PAY THE TAX? BREWERS AND THE BATTLE OVER
71
RepeAL OF PROHIBITION 19331941
97
THE MORALE BUILDER 19421952
125
MILLER TIME 19531986
149
JOE AND JANE SIX PACK 19702006
173
CONCLUSION
201
INDEX
217
著作權所有

其他版本 - 查看全部

常見字詞

熱門章節

第 97 頁 - Pending repeal, we favor immediate modification of the Volstead Act to legalize the manufacture and sale of beer and other beverages of such alcoholic content as is permissible under the Constitution and to provide therefrom a proper and needed revenue.
第 13 頁 - ... if our trade may be taxed, why not our lands ? Why not the produce of our lands and everything we possess or make use of ? This we apprehend annihilates our charter right to govern and tax ourselves. It strikes at our British privileges, which, as we have never forfeited them, we hold in common with our fellow subjects who are natives of Britain.
第 9 頁 - Ian R. Tyrrell, Sobering Up: From Temperance to Prohibition in Antebellum America, 1800-1860 (Westport, Conn...
第 102 頁 - Impose no Inequitable restrictions on admission to membership therein and are truly representative of such trades or Industries or subdivisions thereof, and (2) that such code or codes are not designed to promote monopolies or to eliminate or oppress small enterprises and will not operate to discriminate against them, and will tend to effectuate the policy of this title: Provided, That such code or codes shall not permit monopolies or monopolistic practices...
第 86 頁 - It has to do with the enforcement of an act which was passed by reason of the emergencies of the war and whose objects have been satisfied in the demobilization of the army and navy, and whose repeal I have already sought at the hands of Congress. Where the purposes of particular legislation arising out of war emergency have been satisfied, sound public policy makes clear the reason and necessity for repeal.
第 120 頁 - We pledge our support to the duly constituted authorities for the elimination of antisocial conditions wherever they may surround the sale of beer to the consumer.
第 51 頁 - It offers a common meeting place. It dispenses good cheer. It ministers to the craving for fellowship. To the exhausted, worn out body, to the strained nerves — the relaxation brings rest.
第 125 頁 - Board, the Office of Production Management, the Office of Price Administration and Civilian Supply, the Office for Coordination of Commercial and Cultural Relations Between the American Republics, the Permanent Joint Board on...
第 206 頁 - Report of the Commissioners appointed by the United States Brewers' Associations to the United States Revenue Commission on the Taxation and Manufacture of Malt Liquors in Great Britain and on the Continent of Europe ; " " The Science of Wealth, a Jfcnnal of Political Economy, embracing the Laws of Trade, Currency, and Finance,

書目資訊