Giants of Enterprise: Seven Business Innovators and the Empires They BuiltHarper Collins, 2009年10月13日 - 544 頁 Seven business innovators and the empires they built. The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: . George Eastman and his invention of the Kodak camera; . Thomas Watson of IBM; . Henry Ford and his automobile; . Charles Revson and his use of television advertising to drive massive sales for Revlon; . Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel; . Andrew Carnegie and his steel empire; . Sam Walton and his unprecedented retail machine, Wal-Mart. |
內容
George Eastman and the Creation of a Mass Market | 72 |
The Profits and the Price of Primitivism | 119 |
The Heart of the American Century | 179 |
19 | 193 |
72 | 207 |
119 | 220 |
181 | 238 |
Consumer Packaged Goods | 247 |
Our Own Times | 307 |
AllAmerican | 315 |
Toward a New Business World | 367 |
Progress and Profits | 421 |