Giants of Enterprise: Seven Business Innovators and the Empires They Built

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Harper Collins, 2009年10月13日 - 544 頁
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Seven business innovators and the empires they built.

The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.

With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:

. George Eastman and his invention of the Kodak camera;

. Thomas Watson of IBM;

. Henry Ford and his automobile;

. Charles Revson and his use of television advertising to drive massive sales for Revlon;

. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;

. Andrew Carnegie and his steel empire;

. Sam Walton and his unprecedented retail machine, Wal-Mart.

 

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Giants of enterprise: seven business innovators and the empires they built

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Business historian Tedlow (Harvard Business Sch.) presents seven magnates in a historical context that reflects the growth of the United States as an economic power from the mid-1800s to the latter ... 閱讀評論全文

內容

The Rise to Global Economic Power
11
George Eastman and the Creation of a Mass Market
72
The Profits and the Price of Primitivism
119
The Heart of the American Century
181
Consumer Packaged Goods
247
Our Own Times
307
Toward a New Business World
367
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第 251 頁 - So first of all let me assert my firm belief that the only thing we have to fear is fear itself — nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance.
第 318 頁 - Those who labor in the earth are the chosen people of God, if ever He had a chosen people, whose breasts He has made His peculiar deposit for substantial and genuine virtue.
第 xi 頁 - I was conscious of a profound sense of relief. At last I had the authority to give directions over the whole scene. I felt as if I were walking with destiny, and that all my past life had been but a preparation for this hour and for this trial.
第 121 頁 - A business corporation is organized and carried on primarily for the profit of the stockholders. The powers of the directors are to be employed for that end. The discretion of directors is to be exercised in the choice of means to attain that end, and does not extend to a change in the end itself, to the reduction of profits, or to the non-distribution of profits among stockholders in order to devote them to other purposes.
第 119 頁 - ... I will build a motor car for the great multitude. It will be large enough for the family but small enough for the individual to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. But it will be so low in price that no man making a good salary will be unable to own one — and enjoy with his family the blessing of hours of pleasure in God's great open spaces.
第 150 頁 - The Edison Company offered me the general superintendency of the company but only on condition that I would give up my gas engine and devote myself to something really useful. I had to choose between my job and my automobile. I chose the automobile, or rather I gave up the job— there was really nothing in the way of a choice. For already I knew that the car was bound to be a success. I quit my job on August 15, 1899, and went into the automobile business.
第 102 頁 - That reminds me to remark, in passing, that the very first official thing I did, in my administration — and it was on the very first day of it, too — was to start a patent office ; for I knew that a country without a patent office and good patent laws was just a crab, and couldn't travel any way but sideways or backways.
第 156 頁 - The way to make automobiles is to make one automobile like another automobile, to make them all alike, to make them come through the factory just alike — just like one pin is like another pin, when it comes from a pin factory, or one match is like another match when it comes from a match factory.
第 35 頁 - A man who has been the indisputable favorite of his mother keeps for life the feeling of a conqueror, that confidence of success that often induces real success.
第 120 頁 - But your controlling feature, so far as your policy, since you have got all the money you want, is to employ a great army of men at high wages, to reduce the selling price of your car, so that...

關於作者 (2009)

Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he is a specialist in the history of business. He is the author of Giants of Enterprise: Seven Business Innovators and the Empires They Built. In addition to his teaching and research, Professor Tedlow has consulted and taught both marketing and business history to a variety of companies and organizations.

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