Understanding Attitudes and Predicting Social Behavior
This book is concerned with the prediction and understanding of human behavior. To solve applied problems and make policy decisions it is often necessary to forecast or predict people's behaviour. Predictions may involve such diverse questions as the number of children people will have, whether or not they will buy a car in the next year, for whom they will vote in a given election. In many instances, the goal goes beyond prediction and attempt to influence or change behaviour.
讀者評論 - 撰寫評論
A HISTORICAL PERSPECTIVE
How to Define and Measure Behavior
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action actual alternatives appeal approach arguments asked assess assumed attempts attitude attitudes and subjective attitudinal attributes brand buying candidate career chapter choice communication components concerning consequences consider considerations consistent consumer context correlation correspondence criterion decisions determinants dieting differential direct discussion effects election elements evaluations example expected explain external variables extremely fact factors favorable findings given groups havior identify important increase indicate individual influence intention interest involved lead less measure motivations to comply negative normative beliefs Note nuclear object observe obtained outcomes party perform performing the behavior person pills positive possible predict present problem question reasoned referents relation relative respect respondents result salient beliefs scale score seen shows signing single actions slightly social specific subjective norms Table theory tion underlying understanding unlikely voters voting weight women