Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand: East Asia, Southeast Asia, Australia, New ZealandRoutledge, 2016年7月22日 - 728 頁 East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Complete chapters are devoted to: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Not just a review of current conditions, the Handbook offers prognoses for future marketing and commercial activity in each country. This definitive resource is generously illustrated with maps, figures, and tables, and includes comprehensive references and source materials for each country. It is an essential reference for students, researchers, and practitioners in the global economy. |
內容
| 3 | |
| 23 | |
| 47 | |
3 Cambodia | 76 |
4 The Peoples Republic of China | 107 |
5 East Timor | 200 |
6 Indonesia | 234 |
7 Japan | 286 |
11 Myanmar | 447 |
12 New Zealand | 477 |
13 Papua New Guinea | 496 |
14 The Philippines | 518 |
15 Singapore | 536 |
16 Taiwan | 582 |
17 Thailand | 611 |
18 Vietnam | 656 |
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常見字詞
accessed ACNielsen advertising agricultural areas ASEAN Asia Asian Australia Available average Beijing brands Brunei Cambodia capital chaebols China Statistical Chinese companies competitive consumer behavior consumption continue country’s crisis culture distribution domestic East Timor economic Economist environment ethnic example expenditure exports foreign global growth guanxi Hong Kong households important income increased increasingly Indonesia industry infrastructure International Internet investment Jakarta Japan Japanese labor Laos lifestyle major Malay Malaysia manufacturing ment million Myanmar North Papua New Guinea percent Philippines Phnom Penh political population purchasing region retail rural sector segments Singapore Singapore’s social Source South Korea Southeast spending Statistical Yearbook strategies sumer Table Taiwan television Thai Thailand Timorese tion tourism trade traditional trends United UNTAET urban Vietnam Vietnamese Western women World Bank Yangon Zealand