Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand: East Asia, Southeast Asia, Australia, New ZealandRoutledge, 2016年7月22日 - 728 頁 East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Complete chapters are devoted to: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Not just a review of current conditions, the Handbook offers prognoses for future marketing and commercial activity in each country. This definitive resource is generously illustrated with maps, figures, and tables, and includes comprehensive references and source materials for each country. It is an essential reference for students, researchers, and practitioners in the global economy. |
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第 1 到 5 筆結果,共 84 筆
第 7 頁
... important constraints affecting the economies, markets, and consumers. Consider, for example, China's size, topography, and arable-land-to-population ratio that raise questions about this nation's ability to administer its economy and ...
... important constraints affecting the economies, markets, and consumers. Consider, for example, China's size, topography, and arable-land-to-population ratio that raise questions about this nation's ability to administer its economy and ...
第 12 頁
... importance to the world. The region may—depending upon which nations are included—contain as much as 60 percent of ... important demographic developments include the emergence of sex and age as determinants of future growth. Women are ...
... importance to the world. The region may—depending upon which nations are included—contain as much as 60 percent of ... important demographic developments include the emergence of sex and age as determinants of future growth. Women are ...
第 19 頁
... important resource. However, with vision, there is little doubt that Papua can join in the general economic development of the region. The Philippines Albert Celoza, Jane Hutchison, and Anthony Pecotich, in their chapter on the ...
... important resource. However, with vision, there is little doubt that Papua can join in the general economic development of the region. The Philippines Albert Celoza, Jane Hutchison, and Anthony Pecotich, in their chapter on the ...
第 31 頁
... important to remember that Australia remains one of the most sparsely populated nations. This has important implications for marketing managers, including small market sizes and logistical considerations. If we compare Australia with ...
... important to remember that Australia remains one of the most sparsely populated nations. This has important implications for marketing managers, including small market sizes and logistical considerations. If we compare Australia with ...
第 33 頁
... important for marketers to note that many Australian families, though having fewer children, will have two incomes, with around 43 percent of mothers participating in the workforce. It is important for marketers to understand that media ...
... important for marketers to note that many Australian families, though having fewer children, will have two incomes, with around 43 percent of mothers participating in the workforce. It is important for marketers to understand that media ...
內容
3 | |
23 | |
47 | |
3 Cambodia | 76 |
4 The Peoples Republic of China | 107 |
5 East Timor | 200 |
6 Indonesia | 234 |
7 Japan | 286 |
11 Myanmar | 447 |
12 New Zealand | 477 |
13 Papua New Guinea | 496 |
14 The Philippines | 518 |
15 Singapore | 536 |
16 Taiwan | 582 |
17 Thailand | 611 |
18 Vietnam | 656 |
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accessed ACNielsen advertising agricultural areas ASEAN Asia Asian Australia Available average Beijing brands Brunei Cambodia capital chaebols China Statistical Chinese companies competitive consumer behavior consumption continue country’s crisis culture distribution domestic East Timor economic Economist environment ethnic example expenditure exports foreign global growth guanxi Hong Kong households important income increased increasingly Indonesia industry infrastructure International Internet investment Jakarta Japan Japanese labor Laos lifestyle major Malay Malaysia manufacturing ment million Myanmar North Papua New Guinea percent Philippines Phnom Penh political population purchasing region retail rural sector segments Singapore Singapore’s social Source South Korea Southeast spending Statistical Yearbook strategies sumer Table Taiwan television Thai Thailand Timorese tion tourism trade traditional trends United UNTAET urban Vietnam Vietnamese Western women World Bank Yangon Zealand