Microsoft Secrets: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages PeopleSimon and Schuster, 1998年12月4日 - 512 頁 Today, Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on the world's 170 million computers. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsofts astounding success? Drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets. This inside report, based on forty in-depth interviews by authors who had access to confidential documents and project data, outlines the seven complementary strategies that characterize exactly how Microsoft competes and operates, including the "Brain Trust" of talented employees and exceptional management; "bang for the buck" competitive strategies and clear organizational goals that produce self-critiquing, learning, and improving; a flexible, incremental approach to product development; and a relentless pursuit of future markets. Cusumano and Selby's masterful analysis successfully uncovers the distinctive way in which Microsoft has combined all of the elements necessary to get to the top of an enormously important industry -- and stay there. |
內容
Managing Creative People and Technical Skills 73 Organize Small Teams of Overlapping Functional Specialists | 2 |
Building a Learning Organization | 327 |
Attack the Future | 399 |
Microsoft Chronology | 451 |
Microsoft Operating Systems | 461 |
Notes | 477 |
Acknowledgments | 493 |
其他版本 - 查看全部
常見字詞
activities actually allows applications approach areas basic become beta better Bill Gates bugs build called changes Chris complete components continue create crosoft customers discussed division document early example Excel executives files functions Gates going groups hardware hire ideas important improve individual industry interface internal introduced language lead look Macintosh major ment Microsoft milestone months move MS-DOS Office operating system organization particular percent person planning practices problems product development program managers release reports require schedule senior share ship specification standards strategy teams technical testers testing things tion understand unit users usually weeks Windows 95 Windows NT write