The Consumer Revolution in Urban ChinaDeborah Davis University of California Press, 2000年1月20日 - 366 頁 After decades of egalitarian, restricted consumption, residents of China's cities are surrounded by a level of material comfort and commercial hype unimaginable just ten years ago. In this first in-depth treatment of the consumer revolution in China, fourteen leading scholars of Chinese culture and society explore the interpersonal consequences of rapid commercialization. In the early 1980s, Beijing's communist leadership advocated decollectivization, foreign trade, and private entrepreneurship to jump-start a stagnant economy, while explicitly rejecting any notion that economic reforms would promote political change. However, by the early 1990s the reforms in the marketplace not only produced double-digit growth but also enabled ordinary citizens to nurture dreams and social networks that challenged official discourse and conventions through millions of daily commercial transactions. Using participant observation, contributors to this book describe and analyze a wide range of these changing consumer practices: luxury housing, white wedding gowns, greeting cards, McDonald's, discos, premium cigarettes, bowling, and more. |
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內容
Introduction A Revolution in Consumption | 1 |
THE CONSUMER REVOLUTION AND THE DOMESTIC SPHERE | 23 |
Inventing Oasis Luxury Housing Advertisements and Reconfiguring Domestic Space in Shanghai | 25 |
Commercializing Childhood Parental Purchases for Shanghais Only Child | 54 |
Whats in a Dress? Brides in the Hui Quarter of Xian | 80 |
The Revitalization of the Marketplace Food Markets of Nanjing | 107 |
To Be Relatively Comfortable in an Egalitarian Society | 124 |
SOCIABILITY IN A MORE COMMODIFIED SOCIETY | 143 |
Of Hamburger and Social Space Consuming McDonalds in Beijing | 201 |
Dancing through the Market Transition Disco and Dance Hall Sociability in Shanghai | 226 |
Cultivating Friendship through Bowling in Shenzhen | 250 |
Cigarettes and Domination in Chinese Business Networks Institutional Change during the Market Transition | 268 |
Public Monuments and Private Pleasures in the Parks of Nanjing A Tango in the Ruins of the Ming Emperors Palace | 287 |
Epilogue The Second Liberation | 312 |
CONTRIBUTORS | 321 |
323 | |
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