 | Louis P. Masur - 1999 - 562 頁
...Power, and tlie Rise of a New American Culture (New York, 1993). 46. Lears, Fables of Abundance, 262; Roland Marchand, Advertising the American Dream: Making Way for Modernity, 1920-1940 (Berkeley, 1985), 13. 47. Ellis Hawley, The New Deal and the Problem of Monopoly: A Study in Economic Ambivalence... | |
 | Diane Barthel, Diane L. Barthel-Bouchier - 1988 - 238 頁
...course, to C. Wright Mills, The Sociological Imagination (New York: Oxford University Press, 1959). 13. Roland Marchand, Advertising the American Dream: Making Way for Modernity, 1920-1940 (Berkeley: University of California Press, 1985), pp. 32-68 passim. 14. David Ogilvy, Confessions of an Advertising... | |
 | S. J. Kleinberg - 1999 - 604 頁
...Social History, 30(1 996). 393-4 1 4, The ideology of modernity and the new woman are the subjects of Roland Marchand, Advertising the American Dream: Making Way for Modernity, 1920-1940 (Berkeley. University of California Press, 1985) and Richard Wightman Fox and T. Jackson Lears, The Culture of... | |
 | Steven L. Goldman - 1989 - 306 頁
...Introduction of Tear Gas for Civil Riot Control," Technology and Culture 19, no. 2 (April 1978): 151-68. 22. Roland Marchand, Advertising the American Dream: Making Way for Modernity, 1920-1940, (Berkeley: University of California Press 1985), pp. 68-69; see also p. 10 but also passim. See also McMahon,... | |
 | Sally Foreman Griffith - 1989 - 306 頁
...The History of an Advertising Agency (Cambridge, Mass.: Harvard University Press, 1939), pp. 329-38; Roland Marchand, Advertising the American Dream: Making Way for Modernity, 1920-1940 (Berkeley: University of California Press, 1985). 11. Marchand acknowledges that innovative advertisements emphasizing... | |
 | Timothy W. Luke - 1989 - 294 頁
...Demographic Vistas: Television in American Culture (Philadelphia: University of Pennsylvania Press, 1984); Roland Marchand, Advertising the American Dream; Making Way for Modernity 1920-1940 (Berkeley: University of California Press, 1986); Raoul Vaneigem, The Revolution of Everyday Life (London: Left... | |
 | Olivier Zunz - 1990 - 301 頁
...honor of Arthur S. Link at Princeton University in May 1989. NOTES TO PAGES 176-81 CHAPTER SEVEN 1. Roland Marchand, Advertising the American Dream: Making Way for Modernity, 1920-1940 (Berkeley: University of California Press, 1985), 8. 2. See Charles W. McCurdy, "American Law and the Marketing... | |
 | Kathel Austin Kerr, Amos J. Loveday, Mansel G. Blackford - 1990 - 152 頁
...business historian wanting to learn more about the history of advertising has some fascinating reading. Roland Marchand, Advertising the American Dream: Making Way for Modernity, 1920-1940 (Berkeley and Los Angeles: University of California Press, 1985), has set the standard. Marchand explored the... | |
 | Richard W. Slatta - 1990 - 430 頁
...Culture (Norman: University of Oklahoma Press, 1979), pp. 3-4; Taylor and Maar, Cowboy, pp. 78-79; Roland Marchand, Advertising the American Dream: Making Way for Modernity, 1920-1940 (Berkeley: University of California Press, 1985). Typical ads can be seen accompanying virtually any televised... | |
 | Alan Havig - 1990 - 324 頁
...(114-115), is quoted. See also Allen, Treadmill to Oblivion, 3. 60. Variety, September 27, 1932, 55; Roland Marchand, Advertising the American Dream: Making Way for Modernity, 1920-1940 (Berkeley: University of California Press, 1985), 20. 61. Variety, November 15, 1932, 55. 62. See the following... | |
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Roland Marchand, Advertising the American Dream: Making Way for Modernity, 1920-1940 (Berkeley: University... 
