The Public Image of Henry Ford: An American Folk Hero and His Company

封面
Wayne State University Press, 1976 - 598 頁
Skillful journalism and meticulous scholarship are combined in the full-bodied portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. Writing with verve and objectivity, David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.
 

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內容

Acknowledgments
9
Racing for Recognition
15
3
30
4
41
Part II
67
Peace Crusade
78
Flivver Public Relations
113
Chronicle of the Neglected Truth
135
Henrys Hobbies
276
Bomber Public Relations
347
22
354
23
373
24
379
26
403
The Making of a President
425
Postwar PR and Advertising
447

Farewell My Lovely
191
Golden Silence
198
Bankers and New Dealers
237
16
251
Twilight for Henry
470
Index
562
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The Public Image of Henry Ford: An American Folk Hero and His Company
David Lanier Lewis
部分預覽 - 1976
The Public Image of Henry Ford: An American Folk Hero and His Company
David Lanier Lewis
部分預覽 - 1976

常見字詞

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提及本書的作品

關於作者 (1976)

David L. Lewis is professor of business history at the Univeristy of Michigan, from which he received his doctorate in economic history. He is also an award-winning journalist and public relations specialist. He is the author of more than 300 published articles, most of them concerning the life of Henry Ford and the history of the Ford Motor Company. The Public Image of Henry Ford, his first book-length study, is the result of nineteen years of research.

書目資訊

書名The Public Image of Henry Ford: An American Folk Hero and His Company
Great Lakes Bks
Great Lakes Books Publication
作者David Lanier Lewis
版本圖解
出版者Wayne State University Press, 1976
ISBN0814318924, 9780814318928
頁數598 頁
  
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