The Change Makers: From Carnegie to Gates, How the Great Entrepreneurs Transformed Ideas Into Industries

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Macmillan, 2003 - 318 頁
“Conjures insights into the history and character of those who keep our economy vital and growing. Illuminating.” —Warren Bennis

Entrepreneurs, even more than inventors, are essential to American business. While inventors produce ideas, entrepreneurs get things done, build the markets, make ideas reality. But what creative talents do the legendary American entrepreneurs share, and what can you learn from them about business success?

Using lively character sketches and company stories, University of Rhode Island professor Maury Klein analyzes how innovators from Andrew Carnegie to Bill Gates triumphed over perennial challenges in planning and strategy, production, operations, staffing, and sales—and transformed entire industries. Comparing the retailing acumen of J.C. Penney and Wal-Mart’s Sam Walton, the organizational ingenuity of Standard Oil’s John D. Rockefeller and Intel’s Robert Noyce, the imaginative marketing of General Motors’ Alfred Sloan and McDonald’s Ray Kroc, Klein reveals the art and archetype of launching an enterprise.
 

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內容

The Enigma of Creativity
19
Portrait of the Entrepreneur as a Young Man
45
The Entrepreneurs and Their Visions
63
The Talents of the Great Entrepreneurs
97
The Entrepreneurs at Work
123
Follies and Foibles
151
All in the Family
175
The Law and the Higher Law
213
The Entrepreneurs Off Duty
239
Profiling the Great Entrepreneur
267
Bibliography
299
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關於作者 (2003)

A professor at the University of Rhode Island, Maury Klein is one of today’s most acclaimed business historians. He is the author of twelve books, including Rainbow’s End and The Life and Legend of Jay Gould, a finalist for the Pulitzer Prize. He lives in Providence, Rhode Island.

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