Department of the Army PamphletThe Department, 1976 |
搜尋書籍內容
第 1 到 5 筆結果,共 36 筆
第 610 頁
... Hovland , is the fourth contributor to have helped build up systematic knowledge about communication effects and the processes of persuasion . Hovland initiated broad programs of experimental research designed to test general hypotheses ...
... Hovland , is the fourth contributor to have helped build up systematic knowledge about communication effects and the processes of persuasion . Hovland initiated broad programs of experimental research designed to test general hypotheses ...
第 612 頁
... in verbalizable attitudes . Source : Based on Janis and Hovland 1959 . Figure 1 - Major factors in persuasion PERCEPTION CHANGE AFFECT CHANGE ACTION CHANGE Communicator and content factors . The most thoroughly investigated propositions ...
... in verbalizable attitudes . Source : Based on Janis and Hovland 1959 . Figure 1 - Major factors in persuasion PERCEPTION CHANGE AFFECT CHANGE ACTION CHANGE Communicator and content factors . The most thoroughly investigated propositions ...
第 613 頁
... Hovland 1953 ) . Both positive and negative prestige effects seem to wear off over a period of several weeks . When ... Hovland et al . 1953 , pp . 105-110 ; Hovland et al . 1949 , pp . 201-227 ; Klapper 1960 , pp . 113-116 ) . Moreover ...
... Hovland 1953 ) . Both positive and negative prestige effects seem to wear off over a period of several weeks . When ... Hovland et al . 1953 , pp . 105-110 ; Hovland et al . 1949 , pp . 201-227 ; Klapper 1960 , pp . 113-116 ) . Moreover ...
第 616 頁
... ( Hovland et al . 1953 , pp . 56-98 ; Leventhal 1965 ) . Among the facilitating conditions that increase an audience's toler- ance for a strong dosage of fear - arousing material in a persuasive mes- sage is the inclusion of one or more ...
... ( Hovland et al . 1953 , pp . 56-98 ; Leventhal 1965 ) . Among the facilitating conditions that increase an audience's toler- ance for a strong dosage of fear - arousing material in a persuasive mes- sage is the inclusion of one or more ...
第 617 頁
... Hovland et al . 1953 , pp . 100-105 ; Klapper 1960 , pp . 84-91 , 116-117 ) . One of the main advantages of stating the conclusions explicitly is that it helps to prevent the audience from missing or distorting the essential point of ...
... Hovland et al . 1953 , pp . 100-105 ; Klapper 1960 , pp . 84-91 , 116-117 ) . One of the main advantages of stating the conclusions explicitly is that it helps to prevent the audience from missing or distorting the essential point of ...
常見字詞
American appeal areas attitude change Biafra broadcasts cadres campaign channels Chieu Hoi Chinese communication Communist China countries credibility cultural Division effective efforts enemy evaluation example Excerpts factors favorable film forces foreign German Goebbels Hitler Hovland Hungarian ideology important indicators individual influence intellectuals interrogation interviews issue Janis Journal JUSPAO leaders leaflets listeners magazines major mass media means ment military negative North Korean Office organization party percent persons persuasive political population Press prisoners problems propaganda propagandist psychological operations Psychological Warfare PSYOP PSYOP intelligence PSYOP messages PSYOP programs psywar Public Opinion Radio Free Europe Radio Liberty rally regime responses role rumors Russian sample significant Social Psychology society soldiers South Vietnam Soviet Union survey target audience techniques themes theory tion totalitarian U.S. Army United University USSR Viet Cong Vietnamese York
熱門章節
第 948 頁 - ... a state which consistently upholds its political and economic independence, fights against imperialism and its military blocs, against military bases on its territory; a state which fights against the new forms of colonialism and the penetration of imperialist capital; a state which rejects dictatorial and despotic methods of government; a state in which the people are...
第 625 頁 - We had so much trouble getting those two French generals [de Gaulle and Giraud] together that I thought to myself that this was as difficult as arranging the meeting of Grant and Lee — and then suddenly the press conference was on, and Winston and I had had no time to prepare for it, and the thought 8.
第 651 頁 - Franz Schurmann, Ideology and Organization in Communist China (Berkeley: University of California Press, 1968), vii, 504.
第 499 頁 - Prisoners of war shall be evacuated, as soon as possible after their capture, to camps situated in an area far enough from the combat zone for them to be out of danger. Only those prisoners of war who, owing to wounds or sickness, would run greater risks by being evacuated than by remaining where they are, may be temporarily kept back in a danger zone.
第 537 頁 - Every prisoner of war, when questioned on the subject, is bound to give only his surname, first names and rank, date of birth, and army, regimental, personal or serial number, or failing this, equivalent information.
第 900 頁 - Union, has stated categorically that "most of the things of a positive character that are happening in the Soviet Union tod'ay are explainable only in terms of the influence of the West, for which the most important single channel is radio. . . . There is now enough communication to keep us part of a single civilization, to keep us influencing each other, to assure that any Western idea circulates in the Soviet Union too. The pessimistic expectation that totalitarianism could develop an accepted...
第 980 頁 - They claimed that the deteriorating situation ... is a direct result of colonial conquest, and the people of Algeria cannot be said to have exercised their right to self-determination as envisaged in the United Nations Charter.
第 804 頁 - The working group also stated that "international cooperation was increasingly an important factor in establishing satellite systems for direct broadcasting." The report includes three specific conclusions : (a) While it is considered that satellite technology has reached the stage at which it is possible to contemplate the future development of satellites capable of directing broadcasting to the public at large, direct, broadcasting TV signals into existing...
第 651 頁 - guiding" the masses not to hold big meetings, not to put up big-character posters and by creating all kinds of taboos, aren't you suppressing the masses' revolution, not allowing them to make revolution and opposing their revolution?
第 643 頁 - ... assuredness, since they did have access to otherwise unavailable information — or at any rate to otherwise unavailable devices for carrying that information. Hence, for example, the repeated pronouncements, inside and outside Parliament, of Harold Wilson, Michael Stewart, Maurice Foley, and Lord Shepherd. The authoritative tone which the executive branch adopted on Nigeria-Biafra, as on foreign policy questions generally, was enhanced by a feeling common in Western capitals that the Nigerian...