Brand Loyalty: Measurement and ManagementWiley, 1978 - 157 頁 |
常見字詞
Abstracts Advertising Age Advertising Research American Marketing Association analysis approach assessing attitudes attitudinal basic BL measures BL research Brand Choice Brand Loyalty BRAND LOYALTY MEASUREMENT brand name brand preference brand runs brand switching Brand X buyer behavior buying Chestnut cognitive concept conceptual definition considered construct validity Consumer Behavior Consumer Research criterion Cunningham decision decision-making defined developed Ehrenberg evaluation factors Frank function havior heuristic indices investigators Jacoby and Olson Journal of Advertising Journal of Marketing keting Kuehn Lipstein Lodahl market share marketing manager Marketing Research Massy measures of BL ment Model of Brand multibrand number of brands Nunnally Olson and Jacoby operational definitions operationalization Pessemier predictive procedures product category psychological purchase behavior purchase probability purchased brand purchasers of Brand Purdue University rejection region repeat purchasers repurchase scale scores Sheth specific store loyalty Szybillo theory tion tional underlying Wiley York