TABLE 5

AFTER TAX NET INCOME AS PER CENT OF SALES AND NET WORTH FOR THE PRINTING AND PUBLISHING INDUSTRY

+ Audit Bureau of Circulation.

* Reader's Digest became an ABC magazine in 1956

* 1971 Circulation amounts used for 18 magazines where 1972 data was not yet available.

SOURCE:

Ninety-seven periodicals representing 75% of total
ABC combined circulation in both 1965 and 1972.