In Defense Of Public Opinion PollingRoutledge, 2018年2月15日 - 384 頁 In the 2000 national elections, $100 million was spent on campaign polling alone. A $5 billion industry from Gallup to Zogby, public opinion polling is growing rapidly with the explosion of consumer-oriented market research, political and media polling, and controversial Internet polling. By many measures from editorial cartoons to bumper stickers we hate pollsters and their polls. We think of polling as hopelessly flawed, invasive of our privacy, and just plain annoying. At times we even argue that polling is illegal, unconstitutional, and downright un-American. Yet we crave the information polling provides. What do other Americans think about gun control? School vouchers? Airline performance? |
內容
In Defense of Pollsters | |
The Giant Polling Industry | |
Reputable Pollsters Hate Bad Polls | |
But There Are Plenty of Good Polls | |
Why the Media Love But Sometimes Hate Polls | |
Todays Politicians Live and Die by Polls | |
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2000 presidential 2000 presidential election AAPOR accurate African American answer asked average error bad polls biased Bush campaign candidates Chapter citizens clients Clinton-Lewinsky scandal conduct polls critics democratic Du Yan electoral error margin error range especially example exit poll fact favorability focus groups George Gallup Gore Ibid Internet polls interviewers issues job approval ratings John Zogby Ken Starr leaders Lewinsky Literary Digest major polling methodological Nielsen ratings º º ºther ºthºr political polls politicians poll data poll numbers poll predictions poll results polling firms polling industry polling organizations polling profession pollsters popular population universe presidential election problems professional pollsters public journalists public opinion polling Public Opinion Research push poll questionnaire questions quota sampling race reporting representative Republican respondents scandal scientific polling ſº Starr statistical straw polls survey research tracking polls U.S. Senate voters York Zogby