Brand New China: Advertising, Media, and Commercial CultureHarvard University Press, 2010年4月10日 - 432 頁 One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. |
搜尋書籍內容
第 1 到 5 筆結果,共 87 筆
... Beijing's Avenue of Eternal Peace advertising socialist virtues were upstaged by the more colorful ones promoting commercial goods . I suggest that Apollo's imported means of establishing its corporate identity was a watershed event not ...
... Beijing , Shanghai , and Guangzhou that most Western watchers focus on . Due recognition must be given to cities on the second tier ( for ex- ample , Hangzhou , Nanjing , Shenyang , Tianjin , Wuhan , and other affluent provincial ...
... Beijing are still beckoned earnestly by young shop clerks hawking their culinary specialties . When the market developed further , the written word overtook the oral medium as a means of publicity . Signboards inscribed in calligraphy ...
... mes- sages . Window advertising in restaurants was exceedingly popu- lar , too . At the crowded hot - pot restaurant Donglaishun ( in down- town Beijing ) , chefs performed meat - slicing techniques Introduction • 7 ·
... Beijing moved the Democracy Wall , where democracy activists had been permitted to post news and ideas since the preceding November , from Xidan to Yuetan Park , turning the original venue blasphemously into an advertising wall ...
內容
Local Content | 36 |
Positioning the New Modern Girl | 68 |
The Synergy Buzz and JV Brands | 108 |
Storytelling and Corporate Branding | 144 |
Bourgeois Bohemians in China? | 180 |
Hello Moto Youth Culture and Music Marketing | 211 |
CCTV and the Advertising Media | 247 |
Countdown to the Olympics | 288 |
Notes | 315 |
357 | |
Acknowledgments | 393 |
399 | |