Brand New China: Advertising, Media, and Commercial CultureHarvard University Press, 2010年4月10日 - 432 頁 One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. |
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第 1 到 5 筆結果,共 28 筆
... film advertising , as well as poster ads along railroad lines , flourished after World War II . Colleges also started experimenting with classes in advertising during the 1940s and sent students overseas to study the subject . Ad ...
... film , The Promise ( Wuji ) , by famed director Chen Kaige ( best known in the West for his Farewell My Concubine ) . Lampooning can be harm- less , except in this case , amateur Hu Ge's " A Murder Brought on by a Steamed Bun " ( yige ...
... film . Many " Mantou " fans , myself included , pur- chased Chen's original film after watching the spoof so as to better appreciate the latter — an excellent case of reverse advertising . Another example of user - generated content ...
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內容
Local Content | 36 |
Positioning the New Modern Girl | 68 |
The Synergy Buzz and JV Brands | 108 |
Storytelling and Corporate Branding | 144 |
Bourgeois Bohemians in China? | 180 |
Hello Moto Youth Culture and Music Marketing | 211 |
CCTV and the Advertising Media | 247 |
Countdown to the Olympics | 288 |
Notes | 315 |
357 | |
Acknowledgments | 393 |
399 | |