Brand New China: Advertising, Media, and Commercial CultureHarvard University Press, 2010年4月10日 - 432 頁 One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. |
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第 1 到 5 筆結果,共 18 筆
... podcasts . China CircIe ( Zhongguo yuan ) —a counterpart of MySpace — boasts of its ability to integrate product placement into Web 2.0 homepages . Seam- less integration of ads into a China Circle's user frame Introduction • 31 •
... product placement is discussed . The Conclusion brings us to the eve of the Olympics in Beijing and to the new developments in Internet marketing and grassroots digital culture that are paving the way for a major shift in the cre- ative ...
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內容
Local Content | 36 |
Positioning the New Modern Girl | 68 |
The Synergy Buzz and JV Brands | 108 |
Storytelling and Corporate Branding | 144 |
Bourgeois Bohemians in China? | 180 |
Hello Moto Youth Culture and Music Marketing | 211 |
CCTV and the Advertising Media | 247 |
Countdown to the Olympics | 288 |
Notes | 315 |
357 | |
Acknowledgments | 393 |
399 | |