Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand: East Asia, Southeast Asia, Australia, New ZealandRoutledge, 2016年7月22日 - 728 頁 East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Complete chapters are devoted to: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Not just a review of current conditions, the Handbook offers prognoses for future marketing and commercial activity in each country. This definitive resource is generously illustrated with maps, figures, and tables, and includes comprehensive references and source materials for each country. It is an essential reference for students, researchers, and practitioners in the global economy. |
內容
Implications for Marketing and Consumer Behavior | |
Japan A Crisis of Confidence in the Worlds Second Largest Economy | |
Laos Emerging Market Trends and the Rise of Consumers and Entrepreneurs | |
The Demographic and Cultural Environment | |
Malaysia Toward Prosperity with Harmony and Diversity | |
Introduction | |
The Consumer Environment | |
Singapore Marketing Macro Trends and Their Implications for Marketing | |
Taiwan Euphoria and Paranoia on the Emerging Greater China Economy | |
References | |
The Peoples Republic of China Markets within the Market | |
East Timor Realizing Its Potential | |
Don R Rahtz and Ignas G Sidik | |
Vietnam Expanding Market Socialism and Implications for Marketing | |
About the Editors and Contributors | |
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常見字詞
accessed January 2004 ACNielsen advertising agriculture areas Asia Asian Asian Development Bank Australian Bureau Available average brands Brunei Darussalam Brunei Government Bureau of Statistics Cambodia China Statistical Publishing China Statistical Yearbook Chinese companies consumer behavior consumption country’s culture distribution domestic East Timor Economist Economist Intelligence Unit environment example expenditure exports foreign global growth Guangdong guanxi Hong Kong Census Hong Kong Special households important income increased Indonesia industry International Internet investment Japan Japanese Khmer Khmer Rouge Kong Special Administrative labor Laos major Malay Malaysia Management million Myanmar percent Phnom Penh political population purchasing retail rural sector segments social Source South Korea Special Administrative Region state-owned Statistical Publishing House Statistical Yearbook Beijing Table Timorese tourism trade traditional trend United UNTAET urban Western women World Bank Yangon Zealand