Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand: East Asia, Southeast Asia, Australia, New ZealandRoutledge, 2016年7月22日 - 728 頁 East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Complete chapters are devoted to: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Not just a review of current conditions, the Handbook offers prognoses for future marketing and commercial activity in each country. This definitive resource is generously illustrated with maps, figures, and tables, and includes comprehensive references and source materials for each country. It is an essential reference for students, researchers, and practitioners in the global economy. |
搜尋書籍內容
第 1 到 5 筆結果,共 93 筆
第 頁
... average of 2.5 percent to 3 percent per year over the past twenty - five years , many East Asian countries have managed an annual average of 6.5 percent to 7.5 percent - a trend that is expected to continue beyond the turn of the ...
... average of 2.5 percent to 3 percent per year over the past twenty - five years , many East Asian countries have managed an annual average of 6.5 percent to 7.5 percent - a trend that is expected to continue beyond the turn of the ...
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... average , by 6 percent in real terms ( taking out the impact of inflation ) from a previous survey in 1993-94 ( Australian Bureau of Statistics 2000 ) . Over the same time period , average weekly earnings had increased in real terms by ...
... average , by 6 percent in real terms ( taking out the impact of inflation ) from a previous survey in 1993-94 ( Australian Bureau of Statistics 2000 ) . Over the same time period , average weekly earnings had increased in real terms by ...
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... average retail turnover per location increased from A$17,500 in 1947 to A$650,000 in 1992, indicating a growth in ... average number of shopping trips per year in 2002 was 134 times per year, down from 144 in 2000, while Australian ...
... average retail turnover per location increased from A$17,500 in 1947 to A$650,000 in 1992, indicating a growth in ... average number of shopping trips per year in 2002 was 134 times per year, down from 144 in 2000, while Australian ...
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... average working hours per week equaled forty-two hours. By 2001, it had increased to forty-four hours per week (Australian Bureau of Statistics 2003b). Those working longer hours, greater than fifty hours per week, increased from 10 ...
... average working hours per week equaled forty-two hours. By 2001, it had increased to forty-four hours per week (Australian Bureau of Statistics 2003b). Those working longer hours, greater than fifty hours per week, increased from 10 ...
第 頁
... average income of each state of Australia . According to the ABS , Tasmania has an average income 17 percent below that of the national average of A $ 469 per week , followed by South Australia ( 9 percent below ) and Queensland ( 6 ...
... average income of each state of Australia . According to the ABS , Tasmania has an average income 17 percent below that of the national average of A $ 469 per week , followed by South Australia ( 9 percent below ) and Queensland ( 6 ...
內容
Implications for Marketing and Consumer Behavior | |
Japan A Crisis of Confidence in the Worlds Second Largest Economy | |
Laos Emerging Market Trends and the Rise of Consumers and Entrepreneurs | |
The Demographic and Cultural Environment | |
Malaysia Toward Prosperity with Harmony and Diversity | |
Introduction | |
The Consumer Environment | |
Singapore Marketing Macro Trends and Their Implications for Marketing | |
Taiwan Euphoria and Paranoia on the Emerging Greater China Economy | |
References | |
The Peoples Republic of China Markets within the Market | |
East Timor Realizing Its Potential | |
Don R Rahtz and Ignas G Sidik | |
Vietnam Expanding Market Socialism and Implications for Marketing | |
About the Editors and Contributors | |
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常見字詞
accessed January 2004 ACNielsen advertising agriculture areas Asia Asian Asian Development Bank Australian Bureau Available average brands Brunei Darussalam Brunei Government Bureau of Statistics Cambodia China Statistical Publishing China Statistical Yearbook Chinese companies consumer behavior consumption country’s culture distribution domestic East Timor Economist Economist Intelligence Unit environment example expenditure exports foreign global growth Guangdong guanxi Hong Kong Census Hong Kong Special households important income increased Indonesia industry International Internet investment Japan Japanese Khmer Khmer Rouge Kong Special Administrative labor Laos major Malay Malaysia Management million Myanmar percent Phnom Penh political population purchasing retail rural sector segments social Source South Korea Special Administrative Region state-owned Statistical Publishing House Statistical Yearbook Beijing Table Timorese tourism trade traditional trend United UNTAET urban Western women World Bank Yangon Zealand