Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New ZealandAnthony Pecotich, Clifford J. Shultz M.E. Sharpe, 2006 - 712 頁 East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Complete chapters are devoted to: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Not just a review of current conditions, the Handbook offers prognoses for future marketing and commercial activity in each country. This definitive resource is generously illustrated with maps, figures, and tables, and includes comprehensive references and source materials for each country. It is an essential reference for students, researchers, and practitioners in the global economy. |
內容
CHANGES IN THE MACROMARKETING MIX | 353 |
CHANGING TRENDS | 360 |
CONSUMER ISSUES | 361 |
FUTURE TRENDS | 363 |
CONCLUSION | 367 |
LAOS | 372 |
GEOGRAPHY LAN XANG AND THE EMERGENCE OF MODERN LAOS | 373 |
THE ECONOMIC ENVIRONMENT | 374 |
| 48 | |
| 50 | |
| 52 | |
| 53 | |
| 62 | |
| 67 | |
| 73 | |
| 74 | |
| 76 | |
| 77 | |
| 78 | |
| 83 | |
| 91 | |
IMPLICATIONS FOR MARKETING AND CONSUMER BEHAVIOR | 95 |
FUTURE TRENDS AND EXPECTATIONS | 101 |
CONCLUSION | 103 |
REFERENCES | 104 |
THE PEOPLES REPUBLIC OF CHINA | 107 |
A BRIEF INTRODUCTION TO GEOGRAPHY AND CLIMATE | 108 |
A BRIEF INTRODUCTION TO THE ECONOMIC HISTORY OF CHINA | 109 |
CURRENT GOVERNMENT STRUCTURE AND THE POLITICAL SITUATION | 111 |
POPULATION SIZE AND DISTRIBUTION | 117 |
CULTURE AND CULTURAL CHANGE | 121 |
CONSUMER INCOME AND EMPLOYMENT | 126 |
CONSUMPTION PATTERNS | 129 |
THE MACROMARKETING MIX | 139 |
BACKGROUND | 151 |
STRUCTURE OF THE ECONOMY | 152 |
DEMOGRAPHICS | 156 |
EMPLOYMENT INCOME AND HOUSING | 157 |
SOCIAL AND CULTURAL ENVIRONMENT | 160 |
PRICES AND EXPENDITURE | 165 |
CONSUMERS AND HEALTH CARE | 168 |
FOOD CONSUMPTION PATTERNS | 171 |
RETAIL SALES AND RETAIL OUTLETS | 174 |
BRANDING AND MARKETING COMMUNICATION | 179 |
BEGINNINGS OF A ROLE FOR THE INTERNET | 185 |
CONCLUSION | 188 |
NOTES | 189 |
REFERENCES | 190 |
EAST TIMOR | 200 |
THE NATURAL SYSTEM | 202 |
THE POLITICAL SYSTEM | 204 |
THE ECONOMIC SYSTEM | 208 |
THE SOCIAL SYSTEM | 216 |
THE KNOWLEDGE SYSTEM | 220 |
THE EDUCATION SYSTEM | 221 |
THE EXECUTIVE SYSTEM | 222 |
THE MARKETING SYSTEM | 223 |
CONCLUSION | 230 |
REFERENCES | 231 |
INDONESIA | 234 |
OVERVIEW OF INDONESIAS GEOGRAPHY AND CLIMATE | 235 |
A BRIEF HISTORY OF COLONIALISM UNITY DIVERSITY AND POLITICS | 236 |
A LOOK AT SOME BASIC INDICATORS | 245 |
ONE NATION MANY CULTURES | 249 |
THE SOCIAL STRUCTURE SYSTEM | 258 |
THE EDUCATION SYSTEM | 265 |
THE KNOWLEDGE SYSTEM | 266 |
CONSUMER BEHAVIOR AND MARKET CONDITIONS | 267 |
THE MARKETING MIX IN INDONESIA | 275 |
A FINAL THOUGHT | 282 |
REFERENCES | 283 |
JAPAN | 286 |
CONVENTIONAL WISDOM | 288 |
THE ECONOMIC ENVIRONMENT | 290 |
THE DEMOGRAPHIC ENVIRONMENT | 294 |
EDUCATION | 296 |
CHANGES IN THE TRADITIONAL FAMILY | 297 |
MATERIALISM THE ENVIRONMENT AND HEALTH | 303 |
CONSUMER BEHAVIOR | 307 |
CHANGES IN THE MACROMARKETING MIX | 310 |
DANKAI JUNIORS AND THE PRODUCT MIX | 312 |
FUTURE TRENDS AND EXPECTATIONS | 320 |
Demographic Trends | 321 |
MARKETING MANAGEMENT | 323 |
CONCLUSION | 324 |
REFERENCES | 325 |
KOREA | 328 |
BRIEF HISTORICAL PERSPECTIVE | 329 |
POLITICAL ENVIRONMENT | 330 |
THE ECONOMIES OF THE KOREAS | 332 |
DEMOGRAPHIC AND SOCIAL ENVIRONMENT | 343 |
CULTURAL ENVIRONMENT | 349 |
SALIENT TRENDS AND ECONOMIC DRIVERS | 378 |
INFLATION | 380 |
INCOME AND EMPLOYMENT | 381 |
NATURAL ENVIRONMENT | 383 |
THE DEMOGRAPHIC AND CULTURAL ENVIRONMENT | 384 |
CHANGES IN CONSUMER BEHAVIOR | 391 |
CONSUMER SAVINGS AND CREDIT | 395 |
CHANGES TO THE MACROMARKETING MIX | 396 |
FUTURE TRENDS AND EXPECTATIONS | 401 |
NOTES | 404 |
MALAYSIA | 407 |
THE NATURAL ENVIRONMENT | 408 |
THE ECONOMIC ENVIRONMENT | 409 |
POLITICAL ENVIRONMENT | 416 |
INVESTMENT CLIMATE | 417 |
TECHNOLOGICAL ENVIRONMENT | 420 |
UNDERSTANDING MALAYSIAN CONSUMER BEHAVIOR | 421 |
SOME STUDIES ON CROSSCULTURAL CONSUMER BEHAVIOR IN MALAYSIA | 426 |
IMPORTANT TRENDS AND IMPLICATIONS FOR MARKETING AND THE INDUSTRY | 429 |
CONCLUSION | 439 |
REFERENCES | 442 |
MYANMAR | 447 |
HISTORICAL BACKGROUND | 448 |
TRENDS IN MARKETING MIX | 467 |
CONCLUSION | 474 |
NOTE | 475 |
NEW ZEALAND | 477 |
THE DEMOGRAPHIC ENVIRONMENT | 482 |
THE CULTURAL ENVIRONMENT | 484 |
THE MARKETING ENVIRONMENT | 486 |
CONSUMER LIFESTYLES | 489 |
THE INTERNET | 490 |
REFERENCES | 495 |
PAPUA NEW GUINEA | 496 |
STRUCTURE OF THE ECONOMYECONOMIC ENVIRONMENT | 501 |
POLITICAL ENVIRONMENT | 507 |
MARKETING INSTITUTIONS | 510 |
CONSUMER LIFE IN PAPUA NEW GUINEA | 511 |
FUTURE TRENDS | 514 |
CONCLUSION | 515 |
REFERENCES | 516 |
THE PHILIPPINES | 518 |
THE CONSUMER ENVIRONMENT | 519 |
GOVERNMENT AND POLITICS | 521 |
ECONOMIC ENVIRONMENT | 526 |
INTERNATIONAL TRADE | 530 |
CONCLUSION | 534 |
SINGAPORE | 536 |
POLITICAL AND HISTORICAL BACKGROUND INFORMATION | 537 |
ECONOMIC ENVIRONMENT | 540 |
DEMOGRAPHIC ENVIRONMENT | 548 |
CULTURAL ENVIRONMENT | 550 |
CONSUMER BEHAVIOR | 555 |
CHANGES IN THE MACROMARKETING MIX | 562 |
CONCLUSIONS AND IMPLICATIONS FOR MARKETING MANAGEMENT | 571 |
REFERENCES | 578 |
TAIWAN | 582 |
HISTORY | 583 |
GEOGRAPHY | 584 |
DEMOGRAPHIC AND SOCIOCULTURAL ENVIRONMENT | 589 |
MARKETING INFRASTRUCTURE SYSTEM | 594 |
CHANGES IN CONSUMPTION BEHAVIOR | 599 |
CHANGES IN THE MACROMARKETING MIX | 600 |
FUTURE TRENDS AND EXPECTATIONS | 606 |
REFERENCES | 609 |
THAILAND | 611 |
CHANGES IN THE ENVIRONMENT | 614 |
CHANGES IN CONSUMER BEHAVIOR | 630 |
CHANGES IN MARKETING PRACTICES | 632 |
MARKETING IMPLICATIONS | 649 |
CONCLUSIONS | 650 |
REFERENCES | 651 |
VIETNAM | 656 |
LAND OF THE VIET | 657 |
ECONOMIC ENVIRONMENT | 661 |
MARKETING ENVIRONMENT | 670 |
MULTIINSTITUTIONAL MARKET TRANSFORMATION | 676 |
IMPLICATIONS FOR MARKETING MANAGEMENT | 679 |
CONCLUSION | 684 |
NOTES | 685 |
REFERENCES | 686 |
ABOUT THE EDITORS AND CONTRIBUTORS | 689 |
INDEX | 695 |
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常見字詞
accessed ACNielsen advertising agricultural areas ASEAN Asia Asian Australia Available average Bangkok Beijing brands Brunei Cambodia capital chaebols China Statistical Yearbook Chinese companies competitive consumer behavior consumption continue crisis culture Dili distribution domestic East Timor economic Economist environment ethnic example expenditure exports foreign global growth guanxi Hong Kong households important income increased increasingly Indonesia industry infrastructure International Internet investment Jakarta Japan Japanese labor Laos lifestyle major Malay Malaysia manufacturing ment million Myanmar n.a n.a North Papua New Guinea Pecotich percent Philippines Phnom Penh political population purchasing reform region retail rural sector segments Singapore social Source South Korea Southeast strategies Table Taiwan television Thai Thailand Timorese tion tourism trade traditional trends United UNTAET urban Vietnam Vietnamese Western women World Bank Yangon Zealand
熱門章節
第 205 頁 - To establish an effective administration; (c) To assist in the development of civil and social services...
第 537 頁 - The Chief Justice is appointed by the President acting on the advice of the Prime Minister.
第 52 頁 - He is to be assisted and advised by five constituted councils; the Religious Council, the Privy Council, the Council of Ministers the Legislative Council and the Council of Succession. The Religious Council...
第 121 頁 - Status within the family was codified in the famous "five relationships," a doctrine emphasized by the Confucian philosophers. These five relationships were those between ruler and subject (prince and minister), father and son, elder brother and younger brother, husband and wife, and friend and friend.
第 86 頁 - The rate of inflation as measured by the consumer price index (CPI...
第 190 頁 - Xiamen — and 14 coastal cities — Dalian, Qinhuangdao, Tianjin, Yantai, Qingdao, Lianyungang, Nantong, Shanghai, Ningbo, Wenzhou, Fuzhou, Guangzhou, Zhanjiang, and Beihai...
第 589 頁 - Taiwan put the island's population at 3.12 million in 1905. After 40 years, the figure had doubled to 6.02 million. The population further increased to 7.39 million in 1949 due to the influx of migrants from the Chinese mainland. The next year, the natural rate of increase peaked at 3.84 percent.
第 583 頁 - Taiwan is invaded and occupied by foreign countries, or if the Taiwan authorities refuse, sine die, the peaceful settlement of cross-Straits reunification through negotiations, then the Chinese Government will only be forced to adopt all drastic measures possible, including the use of force, to safeguard China's sovereignty and territorial integrity...
第 82 頁 - In a Cambodia that is not a state of law and not a full-fledged democracy, I have no other choice than to advise the weak to choose a policy that avoids misfortune for the people, the motherland, and themselves
第 286 頁 - ... it is meant to interpret but to the audience's view of the world. Since the latter remains with the comfortable and the familiar while the world moves on, the conventional wisdom is always in danger of obsolescence. This is not immediately fataL The fatal blow to the conventional wisdom comes when the conventional ideas fail signally to deal with some contingency to which obsolescence has made them palpably inapplicable.