The presidential election of 1996 : Clinton's incumbency and television
This book is an examination of the central role of incumbency in the televised world of American presidential elections and analyzes how an individual incumbent, Bill Clinton, influenced the recurring and predictable patterns of televised news in ways that secured his reelection.
199 pages ; 25 cm
9780275962593, 0275962598
38215592
1. Presidential Elections in the Television Age
2. Clinton Becomes a Strong Incumbent
3. The Battle for the Republican Nomination
4. The Seven Month General Election Campaign
5. Conclusions and Epilogue