McQuail's mass communication theory

Part 1: Preliminaries. Introduction to the book ; The rise of mass media

Part 2: Theories. Concepts and models for mass communication ; Theory of media and society ; Mass communication and culture ; New media

new theory? ; Normative theory of media and society

Part 3: Structures. Media structure and performance : principles and accountability ; Media economics and governance ; Global mass communication

Part 4: Organizations. The media organization : pressures and demands ; The production of media culture

Part 5: Content. Media content : issues, concepts and methods of analysis ; Media genres and texts

Part 6: Audiences. Audience theory and research traditions ; Audience formation and experience

Part 7: Effects. Processes and models of media effects ; Social-cultural effects ; News, public opinion and political communication

Epilogue. The future of mass communication

Glossary