Giants of enterprise : seven business innovators and the empires they built
An acclaimed business historian provides a fascinating glimpse into the minds, lives, and strategies of seven extraordinary CEOs, including George Eastman, Thomas Watson, Henry Ford, and Andrew Carnegie, who successfully mastered cutting-edge technology and created lasting corporate empires. Reprint
Biographies
1 online resource (544 pages)
9780061744204, 0061744204
1021125520
Part one. The rise to global economic power. Andrew Carnegie : from rags to richest
George Eastman and the creation of a mass market
Henry Ford : the profits and the price of primitivism
Part two. The heart of the American century. Thomas J. Watson Sr. and American salesmanship
Charles Revson and Revlon : consumer packaged goods and the television revolution
Part three. Our own times. Sam Walton : all-American
Robert Noyce and Silicon Valley : toward a new business world
Conclusion : progress and profits