Google Analytics and Google Tag Manager
Tabatha Farney (Author), American Library Association (Issuing body)
Libraries are actively using Google Analytics to monitor the usage of their various websites and online tools. This report recommends several Google Analytics features, including the useful Google Tag Manager that all libraries should be using. It also tackles the challenge of enhancing Google Analytics' tracking ability for a variety of library-specific online tools including link resolvers, online catalogs and discovery services, SpringShare's LibGuides, digital repositories and social media websites. These best practices will optimize your Google Analytics to provide you with better data for improved website assessment
Print Book, English, 2016
ALA TechSource, Chicago, 2016
Library technology reports, v. 52, no. 7, vol. 52, no. 7
42 pages : illustrations ; 28 cm
9780838959763, 0838959768
957134391
Getting the best Google Analytics data for your library
Using Google Tag Manager in your library
Improving Google Analytics for journal search and link resolver tools
Customizing Google Analytics for the library catalog or discovery service
Optimizing Google Analytics for Libguides
Implementing Google Analytics for a consortial digital repository
Measuring the success of your social media presence with Google Analytics