What would Google do?
Jeff Jarvis (Author)
A manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think distributed; Become a platform; Join the post-scarcity, open-source, gift economy; The middleman has died; Your worst customers are your best friends and your best customers are your partners; Do what you do best and link to the rest; Get out of the way; Make mistakes well; and more. He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and, yes, book publishing--showing ultimately what the world would look like if Google ran it. The result will change the way readers ask questions and solve problems.--From publisher description
1 online resource (1 volume)
9780061893933, 0061893935
1021155616
Google rules
New Relationship. Give the people control and we will use it
Dell hell
Your worst customer is your best friend
Your best customer is your partner
New Architecture. The link changes everything
Do what you do best and link to the rest
Join a network
Be a platform
Think distributed
New Publicness. If you're not searchable, you won't be found
Everybody needs Googlejuice
Life is public, so is business
Your customers are your ad agency
New Society. Elegant organization
New Economy. Small is the new big
The post-scarcity economy
Join the open-source, gift economy
The mass market is dead; long live the mass of niches
Google commodifies everything
Welcome to the Google economy
New Business Reality. Atoms are a drag
Middlemen are doomed
Free is a business model
Decide what business you're in
New Attitude. There is an inverse relationship between control and trust
Trust the people
Listen - New Ethic. Make mistakes well
Life is a beta
Be honest
Be transparent
Collaborate
Don't be evil
New Speed. Answers are instantaneous
Life is live
Mobs form in a flash
New Imperatives. Beware the cash cow in the coal mine
Encourage, enable, and protect innovation
Simplify, simplify
Get out of the way
If Google ruled the world
Media. The Google Times: newspapers, post-paper
Googlewood: entertainment, opened up
GoogleCollins: killing the book to save it
Advertising. And now, a word from Google's sponsors
Retail
Google eats: a business built on openness
Google shops: a company built on people
Utilities. Google power & light: what Google would do
GT&T: what Google should do
Manufacturing. The Googlemobile: from secrecy to sharing
Google Cola: we're more than consumers
Service. Google Air: a social marketplace of customers
Google Real Estate: information is power
Money. Google capital: money makes networks - The First Bank of Google: markets minus middlemen
Public welfare. St. Google's Hospital: the benefits of publicness
Google Mutual Insurance: the business of cooperation
Public Institutions. Google U: opening education
The United States of Google: geeks rule
Exceptions. PR and lawyers: hopeless
God and Apple: beyond Google?
Generation G
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